desexualise

The idea is that the photographs will help normalise and desexualise breasts, and help women reclaim the vocabulary surrounding them, so they can be confident in describing what normal breasts feel like - and therefore what they feel like when there may be a problem.

En 1923 Freud montre que l'Eros, comme facteur culturel, a agi dans deux directions (2): (1) l'amour sexue pour la femme, avec toutes les obligations qui en decoulent et (2) l'amour homosexuel pour un autre homme, desexualise et sur le mode sublime (qui se rattachait au travail en commun).

Some pageants in France have already made an effort to "desexualise" their competitions, including banning make-up, swimsuits and anything else considered inappropriate for the girl's ages, such as high heels.