Deskfast and on the go are attributes to focus on here.
The research comes after figures revealed how sales of traditional breakfast cereals have plummeted as people turn to snacks which can be eaten on the go or as part of an office "
deskfast."
No doubt many of us, snowed under with work, are forced to eat lunch "al desko" ( in the office ( while those who have even more to do have to have a "
deskfast" for their first meal of the day.
Phrases such as eating 'al desko' (in front of your workstation), '
deskfast' (having breakfast at your desk), or 'a la car' (at the wheel) all point to the severe work-life imbalance familiar to many people.
The report identified a market worth pounds 1bn among those workers who delay eating until they get to their desk - what it calls '
deskfast'.
'
Deskfast' is the new breakfast as workers grab a bite on their way into the office.
Short lunch breaks and the "
deskfast" - breakfast at a desk - have become the norm, with coffee bars cashing in.
More and more, people are consuming their meals at work, and that includes breakfast; or what is being newly dubbed
deskfast.
A poll of office workers found 56 per cent eat lunch at their desks, 21 per cent eat "
deskfast" and eight per cent eat dinner there.
And while you get on attempting this mean feat, I'm going to sit back and enjoy my '
deskfast' (aka: breakfast at my desk).
The report identified a market worth pounds 1 billion among those workers who delay eating until they get to their desk - what it calls "
deskfast".
Single person households combined with busier lifestyles have sparked the "
deskfast" trend with people opting to eat at the office rather than at home.