ad campaign

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Noun

ad campaign - an organized program of advertisements

crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of world peace"; "the team was ready for a drive toward the pennant"; "the movement to end slavery"; "contributed to the war effort"

sales campaign - an advertising campaign intended to promote sales

public-relations campaign - an advertising campaign intended to improve public relations

References in periodicals archive ?

where people tend to be more conservative," she said, adding that it can also be difficult to find staff with knowledge of alternative ad serving tools.

PRIVACY'S RIPPLE EFFECTS: HOW ADVERTISERS ARE HEDGING ON GOOGLE

He believes recent weakness in Trade Desk shares may be related to worries over online reports suggesting Amazon (AMZN) has discussed building a proprietary video ad serving product for its own streaming business, but sees these concerns as misplaced, Egbert added.

Trade Desk pullback due to misplaced concerns about Amazon, says Stifel

Bangalore, India, November 18, 2017 --(PR.com)-- A paradigm shift is taking place as digital advertising is heading towards programmatic ad serving. Header bidding is one of the many ways through which publishers can obtain the highest revenue for their ad inventory.

Launching a Revolutionary Header Bidding Plugin for Revive Adserver

M2 EQUITYBITES-August 30, 2017-RTL Group Buys Remaining 36.4% of SpotX Video Ad Serving Platform JV

RTL Group Buys Remaining 36.4% of SpotX Video Ad Serving Platform JV

European entertainment company RTL Group (EBR: RTL) will acquire all remaining shares in the US-based SpotX video ad serving platform joint venture, the company said on Wednesday.

Deal snapshot: RTL GROUP BUYS REMAINING 36.4% OF SPOTX VIDEO AD SERVING PLATFORM JV

Celtra pioneered an integrated SaaS platform for HTML5 authoring, ad serving and analytics, that is designed and developed specifically for mobile and cross-screen digital advertising.

Celtra offers paid parental leave

AdsWizz ad serving technology will enable Clear Channel to deliver a tailored advertising experience based on individual listeners' specific characteristics including user profiles and preferences, location and devices used for more than 840 Clear Channel radio stations across the country that stream live on its iHeartRadio all-in-one digital service.

iHeartRadio adds ad insertion via AdsWizz

Facebook also acquired the ad serving company Atlas from Microsoft early last year.

Facebook buys online video technology firm LiveRail

VUKUNET is the only universal ad serving platform that drives ads to any digital out-of-home network, regardless of content management system.