appetize

Playa Vista, California-based Appetize has raised over USD20 million in funding led by Los Angeles-based private equity fund, Shamrock Capital Advisors, the company said.

Appetize will use the funds to expand its team of point of sale (POS) and payment industry veterans to over 150 employees in Los Angeles, New York, and Atlanta by mid-2017.

Appetize combines dual-platform (Android and iOS) fixed POS, self-serve kiosks, handheld POS, online and mobile ordering, and a backend inventory and reporting management tool.

Appetize is a POS company serving its ordering and payment technology to over 400 enterprises.

Two scientists from Brandeis University in Waltham, Mass., have helped to create a new fact called Appetize that they say is not partially hydrogenated yet stands up to commercial frying, works well as a spread, can be put in dairy goods, and has less cholesterol than normal fats.

To make Appetize, the researchers first strip the cholesterol from butter, beef tallow, or lard.

In a recent study, hamsters that dined on Appetize had lower cholesterol concentrations than those eating fats found in the typical American diet or in the American Heart Association's recommended diet, both of which contain trans fats, according to a Source Food Technology brochure.

Kiley and his colleagues expect to complete their first study of how Appetize affects cholesterol in humans this fall.

Brandeis University and SFTI have since entered an agreement by which Brandeis becomes the sole owner of the Appetize fats technology and SFTI becomes the exclusive worldwide licensee of the fats.

The Appetize project has been stirring up a lot of interest in the food industry.

Confirming SFTI's research with its own, the ingredient supplier found that Appetize performs differently than vegetable fats, especially in baking applications.