What happens when marketing algorithms study your
data shadow and learn to emotionally manipulate you when you 're most vulnerable?
It even authenticates your identity during routine security checkups, because what this
data shadow says about you is more real than what you say about yourself.
Data quality processes need to involve data creation; the staging of data in data warehouses, data marts, cubes and
data shadow systems; and information consumption in the form of reports and business analysis.
In fact, many of the documents or objects created today are actually containers for many fries and parts that make up the document--full of
data shadows and wormholes.