assure
Also found in: Thesaurus, Medical, Legal, Financial, Acronyms, Idioms, Encyclopedia.
as·sure
(ə-sho͝or′)tr.v. as·sured, as·sur·ing, as·sures
1. To inform positively, as to remove doubt: assured us that the train would be on time.
2. To cause to feel sure: a gesture that assured her of his devotion.
3. To give confidence to; reassure.
4. To make certain; ensure: "Nothing in history assures the success of our civilization" (Herbert J. Muller).
5. To make safe or secure: "We would rather forgo certain benefits in order to be assured against certain evils" (Alfred E. Smith).
6. Chiefly British To insure, as against loss.
[Middle English assuren, from Old French assurer, from Vulgar Latin *assēcūrāre, to make sure : Latin ad-, ad- + Latin sēcūrus, secure; see secure.]
as·sur′a·ble adj.
as·sur′er, as·sur′or n.
Usage Note: Assure, ensure, and insure all mean "to make secure or certain." Only assure is used with reference to a person in the sense of "to set the mind at rest": The ambassador assured the prime minister of his loyalty. Although ensure and insure are generally interchangeable, only insure is now widely used in American English in the commercial sense of "to guarantee persons or property against risk."
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
assure
(əˈʃʊə)vb (tr; may take a clause as object)
1. to cause to feel sure or certain; convince: to assure a person of one's love.
2. to promise; guarantee: he assured us that he would come.
3. to state positively or with assurance
4. to make (an event) certain; ensure
5. (Law) chiefly Brit to insure against loss, esp of life
6. (Law) property law another word for convey
[C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrus secure]
asˈsurable adj
asˈsurer n
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
as•sure
(əˈʃʊər, əˈʃɜr)v.t. -sured, -sur•ing.
1. to declare earnestly or confidently to; tell positively: She assured us of our welcome.
2. to cause to know surely; reassure: He assured himself that the alarm was set.
3. to make (a future event) sure; ensure; guarantee.
4. to secure; render safe or stable: to assure a person's position.
5. to give confidence to; encourage.
6. Chiefly Brit. to insure, as against loss.
[1325–75; < Old French aseurer < Vulgar Latin *assēcūrāre= Latin as- as- + -sēcūrāre, sēcūrus secure]
as•sur′er, as•su′ror, n.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
assure
– ensure – insure1. 'assure'
If you assure someone that something is true or will happen, you tell them that it is definitely true or will definitely happen, often in order to make them less worried.
"I can assure you that neither of our two goalkeepers will be leaving," O'Leary said.
The government assured the public that there would be no increase in taxes.
2. 'ensure' and 'insure'
In British English, to ensure that something happens means to make certain that it happens.
His reputation was enough to ensure that he was always welcome.
In American English, this word is usually spelled insure.
I shall try to insure that your stay is a pleasant one.
3. 'insure'
Insure has another meaning. In both British and American English, if you insure your property, you pay money to a company so that if the property is lost, stolen, or damaged, the company will pay you a sum of money. In this meaning, the spelling is always insure, not 'ensure'.
Insure your baggage before you leave home.
Collins COBUILD English Usage © HarperCollins Publishers 1992, 2004, 2011, 2012
assure
Past participle: assured
Gerund: assuring
| Imperative |
|---|
| assure |
| assure |
Collins English Verb Tables © HarperCollins Publishers 2011
ThesaurusAntonymsRelated WordsSynonymsLegend:
Switch to new thesaurus
| Verb | 1. |  assure - make certain of; "This nest egg will ensure a nice retirement for us"; "Preparation will guarantee success!"doom - make certain of the failure or destruction of; "This decision will doom me to lose my position" make - assure the success of; "A good review by this critic will make your play!" |
| 2. |  assure - inform positively and with certainty and confidence; "I tell you that man is a crook!" | |
| 3. |  assure - assure somebody of the truth of something with the intention of giving the listener confidence; "I assured him that traveling to Cambodia was safe"persuade - cause somebody to adopt a certain position, belief, or course of action; twist somebody's arm; "You can't persuade me to buy this ugly vase!" reassure - give or restore confidence in; cause to feel sure or certain; "I reassured him that we were safe" | |
| 4. | assure - be careful or certain to do something; make certain of something; "He verified that the valves were closed"; "See that the curtains are closed"; "control the quality of the product" check off, tick off, mark off, tick, check, mark - put a check mark on or near or next to; "Please check each name on the list"; "tick off the items"; "mark off the units" control - verify by using a duplicate register for comparison; "control an account" check - verify by consulting a source or authority; "check the spelling of this word"; "check your facts" double-check - check once more to be absolutely sure cross-check - check out conflicting sources; crosscheck facts, for example cinch - make sure of card - ask someone for identification to determine whether he or she is old enough to consume liquor; "I was carded when I tried to buy a beer!" spot-check - pick out random samples for examination in order to ensure high quality verify - confirm the truth of; "Please verify that the doors are closed"; "verify a claim" ascertain, find out, learn, watch, determine, see, check - find out, learn, or determine with certainty, usually by making an inquiry or other effort; "I want to see whether she speaks French"; "See whether it works"; "find out if he speaks Russian"; "Check whether the train leaves on time" cover - maintain a check on; especially by patrolling; "The second officer covered the top floor" | |
| 5. |  assure - cause to feel sure; give reassurance to; "The airline tried to reassure the customers that the planes were safe"calm, still, tranquilize, tranquillise, tranquillize, calm down, quiet, quieten, lull - make calm or still; "quiet the dragons of worry and fear" | |
| 6. |  assure - make a promise or commitment swear off - promise to abstain from; "I have sworn off cigarettes altogether" declare - state emphatically and authoritatively; "He declared that he needed more money to carry out the task he was charged with" |
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
assure
verb
1. convince, encourage, persuade, satisfy, comfort, prove to, reassure, soothe, hearten, embolden, win someone over, bring someone round He assured me that there was nothing wrong.
2. make certain, ensure, confirm, guarantee, secure, make sure, complete, seal, clinch Last night's victory has assured them of promotion.
3. promise to, pledge to, vow to, guarantee to, swear to, attest to, confirm to, certify to, affirm to, give your word to, declare confidently to This may sound trivial, but I can assure you it's important!
Collins Thesaurus of the English Language – Complete and Unabridged 2nd Edition. 2002 © HarperCollins Publishers 1995, 2002
assure
verb1. To cause (another) to believe or feel sure about something:
The American Heritage® Roget's Thesaurus. Copyright © 2013, 2014 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Translations
يُأكِّديَتَأكَّديَطْمَئِنُ
ujistit
forsikreforvisse
kinnitamaveenma
vakuuttaavarmistaa
uvjeravati
fullvissaviss, öruggur
確約する
보증하다
apdraudimasdraudimasgarantuotipasitikėjimas savimipatikinimas
apgalvotapliecinātgarantētpārliecināt
uistiť
zagotoviti
försäkra
ให้ความมั่นใจ
đảm bảo
assure
[əˈʃʊəʳ] VT1. (= ensure) → asegurar, garantizar
success was assured → el éxito estaba asegurado
to assure o.s. of sth → asegurarse de algo
success was assured → el éxito estaba asegurado
to assure o.s. of sth → asegurarse de algo
Collins Spanish Dictionary - Complete and Unabridged 8th Edition 2005 © William Collins Sons & Co. Ltd. 1971, 1988 © HarperCollins Publishers 1992, 1993, 1996, 1997, 2000, 2003, 2005
assure
[əˈʃʊər] vt (= promise) → assurer
to assure sb (that) ... → assurer à qn que ...
He assured me he was coming → Il m'a assuré qu'il viendrait.
let me assure you, I can assure you → je vous assure
to assure sb (that) ... → assurer à qn que ...
He assured me he was coming → Il m'a assuré qu'il viendrait.
let me assure you, I can assure you → je vous assure
(= ensure, guarantee) → assurer, garantir
The series is assured of success → Le succès de la série est assuré.
BUT Le succès de la série est garanti.
The series is assured of success → Le succès de la série est assuré.
BUT Le succès de la série est garanti.
(= insure) → assurer
Collins English/French Electronic Resource. © HarperCollins Publishers 2005
assure
vt
(= say with confidence) → versichern (+dat); (= promise) → zusichern (+dat); to assure somebody of something (of love, willingness etc) → jdn einer Sache (gen) → versichern; (of service, support, help) → jdm etw zusichern; to assure somebody that … → jdm versichern/zusichern, dass …; … I assure you → … versichere ich Ihnen
(= make certain of) success, happiness, future → sichern; he is assured of a warm welcome wherever he goes → er kann sich überall eines herzlichen Empfanges sicher sein
(Brit: = insure) life → versichern; she assured her life for £100,000 → sie schloss eine Lebensversicherung über £ 100.000 ab
Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007
assure
[əˈʃʊəʳ] vt (reassure) to assure sb (of sth) → assicurare qn (di qc)I assured him of my support → gli ho assicurato il mio appoggio
Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995
assure
(əˈʃuə) verb1. to tell positively. I assured him (that) the house was empty.
2. to make (someone) sure. You may be assured that we shall do all we can to help.
asˈsurance noun1. confidence. an air of assurance.
2. a promise. He gave me his assurance that he would help.
3. insurance. life assurance.
asˈsured adjective certain and confident. an assured young woman.
Kernerman English Multilingual Dictionary © 2006-2013 K Dictionaries Ltd.
assure
→ يَطْمَئِنُ ujistit forsikre versichern διαβεβαιώνω asegurar vakuuttaa assurer uvjeravati assicurare 確約する 보증하다 verzekeren forsikre zapewnić assegurar успокаивать försäkra ให้ความมั่นใจ güvence vermek đảm bảo 确告Multilingual Translator © HarperCollins Publishers 2009
assure
vt. asegurar, dar confianza.
English-Spanish Medical Dictionary © Farlex 2012